Biography of Actress Marilyn Monroe

Known for:  celebrity and actress, sex symbol, blonde bombshell Dates:  June 1, 1926 -  August 5, 1962Occupation:  movie actressAlso known as:  Norma Jeane Baker, Norma Jean Baker, Norma Jean Mortenson, Norma Jean MortensenReligion:  Convert to Judaism Early Life Marilyn Monroe, whose name was Norma Jean Baker in childhood, was born to Gladys Mortenson, a film technician, whose husband, Edward Mortenson, deserted the family. Norma Jeans natural father may have actually been another studio employee, C. Stanley Gifford. Gladys mental illness surfaced shortly after her daughters birth, and she was institutionalized much of Norma Jeans growing years. Norma Jean was placed in a series of twelve foster homes, and once in an orphanage. She attended Van Nuys High School in Los Angeles, California. At sixteen, Norma Jean escaped the foster system by marrying 20-year-old James Dougherty. A year later, in 1943, he joined the U.S. Merchant Marine. Norma Jean took a job in an airline plant, part of the World War II factory effort, and worked first as a parachute inspector, then as a paint sprayer. When the government came through to take promotional photographs of the women working in the plant, the brunette Norma Jean learned that she photographed well, took a modeling course, and began working part-time as a photographers model. Success as a photographers model led her to her dream of becoming an actress. In 1946, she divorced Dougherty and bleached her hair to become a blond. She signed a one-year, $125/month contract with Twentieth Century-Fox on August 26, 1946. Ben Lyon, casting director, suggested that she take the name Marilyn, and she added her grandmothers last name, Monroe. Marilyn Monroe as an Actress Marilyn Monroe played one bit part that year, all of which ended up on the cutting room floor. The next year, she signed another one-year contract, this time with Columbia. The results werent any better. In 1950, Marilyn Monroe posed for full-length nude shots, which the photographer Tom Kelley sold for a calendar. That same year, she appeared in a bit part in The Asphalt Jungle, and though her name wasnt even mentioned in the credits, her appearance generated a huge amount of fan mail. Her reputation as a blond bombshell had begun to be established. So Twentieth Century-Fox signed Marilyn Monroe to a new contract — this time, for seven years. She appeared in All About Eve. In 1953, she had her first starring role, in Niagara. In Gentlemen Prefer Blondes she sang and, for the first time, she had her own dressing room. In January 1954, Marilyn Monroe married the famous baseball player, Joe DiMaggio. The marriage was short-lived; they divorced in October. Seven Year Itch For the 1955 movie The Seven Year Itch, Marilyn Monroe appeared in the famous photographic stunt, in a white halter dress, with her skirt blown up by a draft from a sidewalk grate, leaning down to catch her dress so that her cleavage showed. The photograph was used to advertise the film and has become one of the iconic images of Marilyn Monroe. After filming The Seven Year Itch, in which she plays a prototypical dumb blond, Marilyn Monroe decided to work more seriously on her acting skills, to the skepticism of many critics. She broke her movie contract and moved to New York to study at the Actors Studio with Lee Strasberg for a year. Success ... and Problems In 1955, she founded her own company with Milton Greene, Marilyn Monroe Productions, and signed a new contract with Twentieth Century-Fox. She made the 1956 movie Bus Stop, which wowed the critics, but shed begun to lose herself to self-doubt, depression, drugs, and alcohol. Marilyn Monroe, whose mother and maternal grandparents had all struggled with mental illness and institutionalization, began taking sleeping pills for her insomnia. She regularly consulted psychiatrists. She drank heavily, and began a habit of arriving late to work, and sometimes not being able to work at all. Marriage to Arthur Miller She married Arthur Miller, the playwright, shortly after Bus Stop was released, and for the marriage converted to Judaism. She lived quietly for two years with her new husband. During that time, Miller was fighting his conviction for contempt-of-Congress for refusing to answer two questions before the House Un-American Activities Committee (HUAC). The marriage, and several miscarriages added to her self-doubt and depression, and to her use of drugs and alcohol. Marilyn Monroes next movie, The Prince and the Showgirl, brought mixed reviews. That was followed by Lets Make Love and an unhappy romantic liaison with co-star Yves Montand. The Misfits was written for Marilyn Monroe by her husband, Arthur Miller. She performed well in the final product, though, during its filming, she was often under the influence of alcohol and pills, and she was notoriously late to the set. Marilyn was affected by the death, two months after the film was completed, of her co-star, Clark Gable. In early 1961, Marilyn Monroe and Arthur Miller divorced. During this period, she was also bothered by many rumors of affairs, including with the President, John F. Kennedy, and his brother, Robert F. Kennedy. Last Months Filming her next project, ironically titled Somethings Got to Give, Marilyns lateness and addictions led to her dismissal after a month. She was briefly committed to a mental hospital. She was approved to return to the film, but never resumed filming. Two months later, in her home in Los Angeles, Marilyn Monroe was found by her housekeeper, dead, with an empty bottle of sleeping pills next to her body. The coroner found the death was caused by an overdose of barbiturates and pronounced it a possible suicide. No evidence of foul play was presented to the coroner. Marilyn Monroes funeral was planned by Joe DiMaggio; Lee Strasberg delivered the eulogy. Marilyn Monroes Parents Mother: Gladys Monroe Baker (also called Gladys Pearl Baker or Gladys Monroe Mortenson)Father: Edward Mortenson or C. Stanley Gifford Marilyn Monroes  Husbands James Dougherty (married June 19, 1942; divorced September 13, 1946)Joe DiMaggio (married January 14, 1954; divorced October 27, 1954)Arthur Miller (married June 29, 1956; divorced January 24, 1961) Education Van Nuys High School3-month modeling coursedramatic coach, Natasha LylessActors Lab, Los AngelesActors Studio, New York

How The Heart Rate Is Affected By Meditation And Calming...

What affect does listening to 5 minutes of soft calming music do to my heart rate? Hypothesis If I listen to soft calming music for 5 minutes, then my heart rate will slow 4 bpm. Introduction Heart rate is the most important part of an individual’s health. In this lab I am experimenting with different reactions of the heart. I am specifically looking at how the heart rate of an individual is affected by meditation and calming music. The purpose of this research is to determine if an individual with a higher heart rate, possible due to stress, could possibly lower their heart rate. Heart rate is very important and can be a major factor in other diseases or health issues. This research is important for understanding the heart and how it functions. Many people suffer from panic attacks and stress; both of these problems cause higher heart rate. With this research we can possibly determine ways to treat and help people who suffer from panic attacks and stress. It is also important to learn my about the muscle itself and how it functions, what affects it, and how we can lower someone’s heart rate. The heart is a very important organ that needs to be taken care o f, this research could show us one way to take care of our hearts. Research and Current Ideas So what do we already know about heart rate. www.spot.colorado.edu did a similar test to mine and came up with similar results, according to them â€Å"Our results indicated no significant differences in heart rate or bloodShow MoreRelatedMeditation : Meditation And Meditation3069 Words   |  13 PagesMindfulness meditation can be very well described as the discipline which has the best of both areas, yoga and meditation. Adopting theses practices in your routine life can not only help you in attaining peace of mind and soul; you can also feel a positive energy surging inside you. They also lead you to a state of self realization, where your mind is away from the anxieties of the past and the anticipations about the future. And when you experience such perfection and balance of the mind and bodyRead MoreDieting Makes People Fat Essay19490 Words   |  78 Pages1/2 cups of low-fat milk 1 banana 1 tsp of flax seed powder (optional) 1 Tbsp of honey 4 ice cubes Preparation: Put all ingredients into a blender. Blend for about 20-30 seconds or until mixture is smooth. Serve immediately. Kullasatree 010 3EN HOW OLD WERE YOU THE FIRST TIME YOU USED A COMPUTER? First time I used the computer when I was 10 years old. My mother had to buy it for work and as a gift for me and my brother. Even though I cant use a computer at all, but I try to use until I can openRead MoreUAE Consumer Lifestyle Analysis42818 Words   |  172 PagesContents and Tables Structure of the Report 1 Consumer Trends 1 Increased Demand for Health and Wellness Products in the Middle East 2 Popularity of Online Shopping Grows Amongst UAE Consumers 3 Generation of Newly Thrifty UAE Consumers 3 Rental Rates Plummet Across the Uae, Adding To Consumer Disposable Income 4 Environmentally Friendly Consumers on the Rise in UAE 5 Consumer Segmentation 6 Babies and Infants 6 Kids 7 Tweenagers 7 Teens 8 Twenty-somethings 10 Thirty-somethings 10 Middle-agedRead MoreDeveloping Management Skills404131 Words   |  1617 PagesRating Scale 166 Comparison Data 166 Source of Personal Stress 166 3 SOLVING PROBLEMS ANALYTICALLY AND CREATIVELY 167 SKILL ASSESSMENT 168 Diagnostic Surveys for Creative Problem Solving 168 Problem Solving, Creativity, and Innovation 168 How Creative Are You ? 169 Innovative Attitude Scale 171 Creative Style Assessment 172 SKILL LEARNING 174 Problem Solving, Creativity, and Innovation 174 Steps in Analytical Problem Solving 174 Defining the Problem 174 Generating Alternatives 176 Evaluating

Management of Technology and Innovation Departing Level

Question: Discuss about the Management of Technology and Innovation for Departing Level. Answer: Introduction The current report focuses on the implementation of the innovation in business enhancement. It is evident that innovation is required to develop the business and lead towards the desired direction. In this context, Davenport (2013) commented innovation is usually understood as the introduction and implementation of the new things. Innovation can be divided into two different sectors that includes in the technical knowledge and transfer of knowledge. Another sector is administrative technique for technology management. Innovation is regarded as the fuel to organizational development to gain the future success. Innovation is considered as the technique as well as outcome of creating something that is new. It is observed that innovation process could involve the entire process from the opportunity identification, invention to development. As added by Chesbrough (2013), emphasis that innovation does not revolve around the luck; appropriate methodologies are needed to assure the consistency, predictability as well as sustainability.The aim of this report is understand the importance of innovation in business and how innovation can be applied to an organization to gain future success. The report also focuses on the importance of innovation and the process of innovation. This helps to learn how an organization access two kinds of knowledge, which is technical as well as the administrative to develop the system develop of innovation. Discussion and Analysis The term invention and innovation are sometimes used interchangeably, although the concept is distinguished. An innovation is an idea, whichhas largely been adopted into the practical reality. For example, for a business, innovation comes in the form of a product, process, business concept, or the combinations that have been applied in the market placed as well as to produce new profits and growth for organization. Definition and concept of innovation Innovation is considered as the technique that helps to bring new ideas, new technique or new product to an organization. Some authors or the scholars have limited innovation to look for a big idea to enhance an organizations competitive position.As mentioned by Boons and Ldeke-Freund (2013), innovation is consisting of invention and exploitation. This refers to a new way of implementing things, which are commercialized. In addition, it has also been identified that the technique of innovation cannot be differentiated from organizations strategic as well as the competitive context. Importance of innovation If an organization cannot compete on price, it has to differentiated, and to differentiate, the organization has to focus on the innovation. For example, it can be mentioned that western business could no longer assure to compete in a global environment on price alone. The expense of doing the business, particularly in the manufacturing industry are far larger than the organizations in Eastern Europe (Baden-Fuller and Haefliger2013). Another example state that regarding the economics of scale, which for years was a differentiating factor for many business organizations. In such context, the nations such as Brazil, Russia, India and China widely acquire internal markets than UK. Hence, the organizations apply the principles of innovations. The innovation process There have been certain steps or the phases involved in getting the most from the innovation in business. The first step comes with generating the ideas. In this context, Frankenberger et al. (2013) added that the foundation to relevant innovative technique is the number as well as the quality of ideas it generates. This may require the organization to consider both internal as well as the external sources of the ideas. As mentioned by Boons, Montalvo Quist and Wagner (2013), one of the potentially significant channels for new ideas could come from those working or involved in the business; thereby, the organization needs to make every effort to increase their input into identifying new as well as effective way of doing activities. Nevertheless, this could be an obvious consideration. There have been many businesses use the level of soliciting concept from the employees in the wrong way and as the consequence, the organization observes little long-term profits in the generated ideas. On the contrary, many organizations are observed to be using the suggestion box approach to collect ideas from employees. However, Baden-Fuller and Haefliger (2013) mentioned that this is certainly a common technique; it may not work effectively. Conversely, Christensen, Anthony and Roth (2013) added that the manager or the HOD need to meet the employees at least once in a month to discuss the matters related to work. This already happens in a business as it certainly brings profits. Figure 1: Steps involved in the innovation process (Source: Davenport 2013) The next step of innovation is to evaluate the ideas. If one could generate the ideas, the person could maximise the number of ideas identified in the first step. However, the evaluation of ideas should take place through a number of stages. Department Level: Small business ideas can be implemented shortly within the department. On the contrary, the bigger ideas, which require input as well as decision from the large management and the ideas, which are not effective for implementation. The next step of innovation process is the implementation of the ideas. As discussed above, the small ideas are generated at the departmental level, once approved should be implemented as the subject of course without much concern. Thus, for the large ideas, which need the approval of the senior management; the manner in how those ideas required to be applied could only be decided on the cases since the route to application could generally depend on the ideas involved. Nevertheless, it can be mentioned that when a big idea is approved that influences the business whole, it could usually be relevant to build a cross-functional application team to lead the process effectively. Thereafter, the step of innovation process comes in the form of impact of the ideas. As mentioned by Chesbrough (2013), when a particular idea or the concept is approved for the execution, attention should be provided to how it influences will be measured in the coming ideas. Thus, the advantage of the ideas implemented could be measured over time. Figure 2: Impact of the ideas in the innovation process (Source:Boons and Ldeke-Freund 2013) Recognition of the ideas- In respect to planning a new or reconstructing the existing approach to innovation in the business, the issue of recognition is very significant. On the contrary, while generating new ideas, the manager or the HOD must have to acknowledge each idea, as the executed suggestion makes a large contribution to the business performance. Integrated innovation framework Integrated business innovation is nothing but a systematic process of implementing innovation planning, performance of the employees, providing a suitable platform to the employees and finally maintaining appropriate business process within the organization. In order to run an organization successfully the employees have to play a major role. Implementing innovative planning: Implementing innovative planning within a business organization include implementation of unique business strategy and policy, use of advanced technology such as surveillance camera or video, utilizing global positioning system for keeping a constant track within the process of business (Marjanovic, Fry and Chataway 2012). With the changing progress of civilization, the needs and demands of the customers are changing gradually. Therefore, this kind of innovative business planning and strategies help the organization to maintain a market demand. Performance of the employees: The success of a business organization is highly dependent on the service provided by the employees. Business managers of a particular organization should make an effective communication with the employees in order to know their problem regarding meting the business goal (Chesbrough 2013). A strong communication in between the employees and the managers renders the success of business. Providing suitable platform to the employees: Employees need to get a suitable platform in order to provide their innovative endeavour towards the business goal (Georghiou et al. 2014). The business managers should implement a friendly environment within the workplace so that employees do not hesitate to perform well. The employees should maintain a strong communication with the managers so that they can make a collective decision regarding the business goal. Therefore, while making an integrated innovation framework, business organizations have to be concerned about these factors for building the image and reputation of an organization (Mason and Brown 2013). The business organizations should implement those strategies and policies with the business process that have never been used before. Figure 3: Integrated Innovation Business Framework (Source: Franks and Vanclay 2013) Models and theories of innovation Distributive innovation is the innovative theory that primarily focuses to create a new market value as well as value networking by eliminating the existing business strategies and policies. As per the concept of this particular theory, the needs and desires of the customers are gradually changing. Therefore, the business organizations love to implement unique strategies and policies for drawing the attention of the customers. For an example, B2M Solution initially stared their journey by following low cost strategy for creating a marketing demand. The services providers liked to deliver the products to the customers in low cost without hampering the product quality (Boons et al. 2013). As a result, the organization had t face challenge in order to maintain a balance in supply and demand of the products at a time. In order to overcome this kind of temporary crisis, the product managers have decided to implement brand value strategy with the process of business. B2M Solution decided to focus on developing android software only. As a result, the target customers have been segregated after reforming the business strategy and policy. The organization was able to maintain a balance in between supply and demand of the products. Automatically, this policy created a market value at the particular time. Research Limitation This particular study has primarily focused to deal with the impact of implementing innovation plan for the success of a business organization. While discussing the impact of innovation planning, the study has primarily focused to deal with the positive impacts of innovation plans and policies within the process of business (Hargroves and Smith 2013). Therefore, innovative plan is not devoid of some of its negative impacts as well. If the customers do not get satisfied with the innovation planning and policies of a particular business organization, the entire rhythmic flow of business is destroyed. Therefore, the study could make detailed discussion on the negative impacts of implementing business innovation plan (Katz 2012). In addition, some of the important aspects of business innovation plans and policies have not been discussed in detail in this particular study. Recommendation Business innovation strategy and policy is one of the major parts of management based on which the organization creates a special attention in the mind of target customers. Innovation policy comes as a major threat for the competitors as well. Therefore, before implementing an effective business innovation plan, it can be recommended that the managers should make a risk analysis. With the help of risk analysis, the organization makes an alternative plan always so that the strategy can be replaced at once after receiving a negative feedback from the customers. At the same time, the marketing executives can be suggested for making an effective market survey in order to know the competitors market strategy and policy. After collecting the necessary feedback from the market, the management should implement relevant innovative plan and strategy with the entire process of business. Conclusion The entire study has provided an in-depth analysis regarding the impact of innovative plans and tactics for the enhancement of business process and policies. The overarching term business innovation implies implementing unique strategies and policies within the process of business that have never been used before. While dealing with this particular topic, this study has focused to deal with the positive impacts of innovation policies for rendering the success of a business. A detailed analysis of integrated innovation framework has been conducted in this particular study. In addition, some of the major recommendations have also been provided at the end of the study for improving business innovation plans and policies. Reference List: Baden-Fuller, C. and Haefliger, S., 2013. Business models and technological innovation. Long range planning, 46(6), pp.419-426. Boons, F. and Ldeke-Freund, F., 2013. Business models for sustainable innovation: state-of-the-art and steps towards a research agenda. Journal of Cleaner Production, 45, pp.9-19. Boons, F., Montalvo, C., Quist, J. and Wagner, M., 2013. Sustainable innovation, business models and economic performance: an overview.Journal of Cleaner Production,45, pp.1-8. Chesbrough, H., 2013. Open business models: How to thrive in the new innovation landscape. Harvard Business Press. Christensen, C., Anthony, S. and Roth, E.A., 2013. Seeing what's next: Using the theories of innovation to predict industry change. Harvard Business Press. Davenport, T.H., 2013. Process innovation: reengineering work through information technology. Harvard Business Press. Frankenberger, K., Weiblen, T., Csik, M. and Gassmann, O., 2013. The 4I-framework of business model innovation: A structured view on process phases and challenges. International Journal of Product Development, 18(3-4), pp.249-273. Franks, D.M. and Vanclay, F., 2013. Social Impact Management Plans: Innovation in corporate and public policy.Environmental Impact Assessment Review,43, pp.40-48. Georghiou, L., Edler, J., Uyarra, E. and Yeow, J., 2014. Policy instruments for public procurement of innovation: Choice, design and assessment.Technological Forecasting and Social Change,86, pp.1-12. Hargroves, K. and Smith, M.H., 2013.The natural advantage of nations: business opportunities, innovation and governance in the 21st century. Earthscan. Iles, A. and Martin, A.N., 2013. Expanding bioplastics production: sustainable business innovation in the chemical industry.Journal of Cleaner Production,45, pp.38-49. Katz, R., 2012. The impact of broadband on the economy: Research to date and policy issues.Broadband Series. Lee, S.M., Hwang, T. and Choi, D., 2012. Open innovation in the public sector of leading countries.Management Decision,50(1), pp.147-162. Marjanovic, S., Fry, C. and Chataway, J., 2012. Crowdsourcing based business models: In search of evidence for innovation 2.0.Science and public policy, p.scs009. Mason, C. and Brown, R., 2013. Creating good public policy to support high-growth firms.Small Business Economics,40(2), pp.211-225. Meissner, D., Gokhberg, L. and Sokolov, A. eds., 2013.Science, technology and innovation policy for the future: potentials and limits of foresight studies. Springer Science Business Media.

Comparative Business Ethics & Social Responsibility Free Sample

Questions: 1.What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance towards sustainability? 2.Do you agree that New Belgiums focus on social responsibility provides a key competitive advantage for the company? Why or why not? 3.Some segments of society contend that companies that sell alcoholic beverages and tobacco products. Do you believe that New Belgiums action and initiatives are indicative of a socially responsible corporation? Why or why not? Answers: Introduction Environmental sustainability and impacting community have been slogans for many businesses in recent years(Arcenas 2009). Due to rising awareness regarding the effects of organizations that they create, governmental as well as non-governmental agencies have attached immense importance to diagnosing the areas to study impacts of organizations. The current case analysis of New Belgium Brewing Company is an ideal case example of an organization that is creating significant positive impact on the environment as well as the community. Though the impacts of alcohol company has been criticized by many, but it has been continuously trying to benefit the society from its various actions. NBB has taken several steps in preservation of electricity, reducing pollution by providing bicycles to employees, recycling wastes for packaging and treating waste water, the company also gives out significant amount of its unutilized barley to local farmers and fish-feeds to local fishermen(Brannan 2012). T he company endlessly is devising ways, means and methods to create a sustainable impact which will enable it to establish as an unique brand in the brewery industry. The employees of the company have total ownership over the company and the company provides them several benefits for performing well. Thus, the company has attended to every possible ways in creating sustainability by means of environment, employees, society and community. The company has always kept its advertisement campaigns aimed at middle income customers. Though creating sustenance for the environment and the society helps create an unique brand but the philosophy is embedded deep within the company culture(Bujdos 2012). Figure 1 : New Belgium Brewing Source : (Pullman 2009) 1. New Belgium Brewing Company manufactures beer in a sustainable way by minimizing its impact on the environment. The company since its inception aims to adopt sustainable strategy in production by complying with the triple bottom line effect. The triple bottom line effect aims to generate a positive impact on the people, profit and planet. The concept is adopted in the company by its promoters vision which is to develop the triple bottom line in the corporate culture(Arnaud 2010). The company has grown strong affinity towards producing its product in an environmentally friendly manner. The New Belgiums marketing strategy is linked to producing quality product that is environmentally sustainable. The Brewers Association that has a forum for creating sustainability, NBB has been seen to be heading processes and eco-friendly business conduct amongst others in the industry. The company has a strong orientation towards creating environmental gadgets which is discussed on a monthly basis by managers meet. All these factors are given responsibility to the employees, hence the company has a strong belief to give back to the community compared to what it takes. The company aims to impact the environment by reducing significant negative impacts on it(De Colle 2009). The company has taken serious steps in reducing electric consumption, save fossil fuel and other naturally occurring scarce resources. The company reduces wastes and disposal of wastes which creates a negative impact on the environment. The company has deployed all means to employ energy efficiently to the extent it can, it also aims to reduce pollution by reducing usage of fossil fuel run vehicles(Pandey 2013). Figure 2 : Several brands of NBB Source : (McCorry 137) NBB has adopted several strategies in order to cater to the environmental issues by connecting a smart grid installation in order to communicate with electricity provide so as to conserve energy. The company has installed 20 kilowatt photovoltaic array on its packaging hall, this arrangement is seen to generate the companys 3% of total electricity. It has also installed a brew kettle that heats up wort sheets compared to traditional kettle that heats up the entire kettle. This kettle saves significant amount of energy. The brew house makes use of Sun tubes that lights the brew house all day long(Hopkins 2011). The company extracts methane from waste water, which generates up to 15% of brewerys power needs. It also reduces strain on the municipal water treatment facility thus contributing significantly to the environment. In the brewery the steam condensers heat is redirected to the floor tiles which de-ice loading docks in winter. The company also uses recyclable material wherever po ssible, especially in packaging and water cleansing. NBB has adopted a strong stance towards creating a greater impact on the environment so that it can create a separate brand identity. As a manufacturer and brewer of alcohol, the company aims to create sustainable impacts on the environment and community(Kidwell 2009). The promoter of the company aims to create sustainability and greater penchant for the brand hence in order to bring awareness, it adheres to sustainable issues. Further, since inception the promoter of the company had liking for creating sustainability hence has incorporated it within the corporate culture by having greater involvement and participation from employees. 2. Sustainability is regarded as the key parameter which decides upon the success of business. As awareness regarding environmental pollution and its ill-effects is on the continuous rise, customers are preferring products from companies that have sustainable objectives. Activities from businesses creates pollution that goes in the air, soil and water, hence if an organization is able to manage its wastes efficiently then it will be able to overcome these issues(Ali 2010). Positive impact on the community is another major issue, which can be evaluated in terms of what business does for its community. Businesses reaps several benefits and advantages from the society and community in which they perform hence they have a liability and responsibility to give back something to it. Wastes from business activities not only pollute environment and cause diseases but also increases the incidence of its ill-effect on the local community in which it does business. Thus, businesses need to take active participation in various social activities and ensure that it gives back equal amounts what it takes from the society. Several international organizations around the world have been set up that provides parameters to study the impacts that business activities generates on various areas(Aguinis 2013). New Belgium Brewery Company is an ideal example that has incorporated the several parameters to create positive impacts on the environment and society. The primary motivation of the company is to do greater good than take back from the society. It has covered various aspects of waste management, reducing pollution, conservation of energy, empowering its employees, helping various professionals as farmers and fisherman of local community, saved energy of Municipal Corporation and so on and so forth(Thorne 2010). The company is still focused in generating much greater impact in every way possible, which is why it has involved the employees of the organization in designing of strate gies. The company is also headed in its eco-drive within the industry. These various endeavors have helped the company gain immense amount of recognition amongst customers. Customers do enjoy the taste of the crafted beer that it produces but apart from that the companys social responsibility has been influential in earning a huge brand name for the company(Rupp 2006). The companys sustainable approach has earned it huge success hence it has provided a number of tours in its facility due to demand. It has also received numerous rewards one of which include the Business Ethics Magazines Business Ethics Award and it was included in The Wall Street Journals 15 best workplaces. NBB has included a number of ways and methods o increase its corporate citizenship(McKinney 2012). 3. The primary product of New Belgium Brewing Company is crafted beer that caters to a large part of Colorado, U.S. The company has achieved several landmarks in creating sustainability for the environment and for the community it serves(Crittenden 2011). However, some critics of the company believe that companies that sell alcoholic beverages cannot be socially responsible. This argument has significant amount of importance, as alcohol consumption is greatly condemned in many parts of the world. Alcohol is known to make severe damages some of the most critical organs of the human body like kidney, liver and so on. Usage of alcohol also creates negative impacts on youth, who easily can get addicted. The ill-effects from alcohol are multifold and cannot be described within the purview and scope of this study. Hence, manufacturers, producers or marketers of alcohol create a negative impact on the society by its promotion. There are several laws and bans on usage of alcohol or in limiti ng the use of alcohol, but very few adhere to such norms or regulations. Thus, it becomes imperative to label the product overall as immoral as it causes ill-effects to human quality of life(Gallagher 2010). There are innumerous manufacturers and suppliers of alcohol around the world. But amongst them very few have business ethics such that they can give back to the society or the environment. In this regards NBB creates a major positive drive. The company is totally focused through its corporate culture and initiatives that it creates to make a difference to the community and environment. There is no ban on production or manufacturing of alcohol, hence companies obtain the license to do so(Nelson 2010). But amongst them the most important factor is an alcohol company that follows corporate social responsibility norms and caters to environmental or societal impacts. The companys main objectives revolves around creating a beer culture of responsible drinking, hence the company strongly condemns unethical drinking. The role model for the company is aimed at environmental, social and cultural change(Kleban 2012). The company is bent on environmental stewardship which focuses on minimizing u se of resources, especially scarce natural ones. Maximizing energy efficiency and recycling of materials if possible. NBB has attached immense importance in its corporate culture to make difference in the lives of local farmers, fishermen, employee who work for the company and so on. The company also has initiated a drive for processing waste water thereby reducing the burden of local Municipal Corporation. Its major plant functions are run by using renewable and sustainable energy source of wind energy or solar energy. The light it uses within its factory is also made from solar tubes. Majority of employees of the company commute by bicycles, which reduces environmental pollution greatly(Sekerka 2011). The company promotes participative management by refining of potential through opportunities. The company has always been focused on its staff by handling their myriad needs of their families. The company allowed employees to bring along their children and pets to the organization. I t has focus on relationship by building on trusts, communications and promises. The company has also made several donation to the local community for their developmental initiatives. The company is committed to continuous improvement of quality and efficiency in various processes such that it can maintain its competitive advantage. Thus, it can be argued that NBBs action are socially responsible against other similar corporations that engages in similar business. Conclusion Corporations around the world are devising strategies and methods in order to create sustainability for their organizations. Most companies are going out of their way to help community and society, in accomplishing their corporate societal objectives. The goal of these companies is to gain substantial brand image in the market that will inflict on its sales and revenue earnings. Therefore, customers who are aware of the environmental and societal standards are more bend to purchase products from a brand that creates larger positive impacts. In case of NBB the major focus of the business has been driven by its passion to create difference in community and to the environment. Hence, the company has adopted various norms and process that can render efficiency to its business and also create an impact on the environment or society. In its drive to create such impacts it has involved its internal stakeholders. Though the company has created positive impact in several instances of its proc esses, the main criticism it has been facing is in regards to its business which is alcohol. There are various alcohol business around the world but only a few has been able to make a difference similar to that of NBB, who uses sustainable practices extensive. The adoption of the triple bottom line of the business will help it create and maintain an unique brand identity as well as image of its own. Thus, through its embodied vision it can strive and attain higher goals and earn higher revenues in order to establish as a market leader in the crafted beer segment. Though the company has immense demand of its beer, it has not been able to expand its facility adequately to meet the growing demands. The supply chain of the company also needs to be re-oriented such that it is able to cater to different parts of the country where its demand is present. Thus, sustainability for the business can let it establish as a leader in the market in the minds of customers. References Aguinis, H. and Glavas, A., 2013. What corporate environmental sustainability can do for industrial-organizational psychology.Green organizations: Driving change with IO psychology, pp.379-392. Ali, S., Caum, A., Hall, N., Haney, A., Lepre, J. and Zimmerman, Z., 2010. Sustainability report: A comparison between New Belgium and Budweiser Beer. Arcenas, A., 2009.The development of a standard tool to predict the environmental impact of footwear(Doctoral dissertation, University of California, Santa Barbara). Arnaud, A. and Sekerka, L.E., 2010. 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